The business of business turnaround is a serious business. So when TCS asked us to design a new website, complete with new logo, video and content, we knew we had a responsible job to do – although we still managed to include a shot of two men and an umbrella.
Business turnaround operates in the tough area when companies are struggling to restructure or expand or, often, simply to survive. The website had to be clear to navigate and to read, and had to talk to business people who wanted advice on whether they needed a CVA or a CVL, but it also had to be speaking to bewildered business owners who thought a pre-pack was something you bought from Ikea.
A fresh design, clear navigation, friendly, approachable content linked to the latest legal and business advice matched with the expertise offered by TCS themselves – a winning combination.