This was a challenge as the print run was about a million and the whole project had to be funded from advertising or other revenue sources. It was certainly a challenge that we rose to, as we successfully ran this project for the three years that it was contracted to.

We commissioned original copy and photography, did the design and layout and oversaw the printing and distribution to hundreds of driving centres. Plus of course we liaised with the Government agency, saw through a major advertising programme and, we like to think, helped some young people avoid accidents in cars and on motorbikes – which made the whole thing worthwhile we thought.